If you’ve spent any time on the Internet you know about Twitter. Here are a few tips on how to use Twitter as a valuable marketing tool. Stars, sports teams, athletes, companies, and just about everyone else is using Twitter. Therefore, this is not just our opinion, it is the very experienced opinion of many people who have acquired a lot of publicity through marketing.
All you have to do is go to http://twitter.com and take a few minutes to sign-up on the site. Make sure you choose a name that reflects your purpose. Once you are signed up you will have your own page where you can write Tweets and receive Tweets that are made by your followers and those you follow. To test it simply click on the picture of http://twitter.com/media_network ,then the link, then follow.
As with any type of marketing you must have a system in place. This is how to automate Twitter and your follow process; you can also schedule tweets across all your Twitter accounts, easily manage multiple Twitter accounts on one single page with your own TweetCockpit, send automatic DMs to all your followers, and keep your Facebook, My Space, and other social media accounts ticking over with scheduled updates via the ping.fm integration module. To do this, sign up for a free account at: Social Oomph
The first thing you want to do after you log in is watch the step-by-step video tutorials. Then click Manage My Scheduled Tweets and Twitter Account Automation. Next, click Add Account. Select Twitter, then Continue. Put in your Twitter account and password. Then click DMs. As you can see you will be able to:
Search the entire Twitterverse by:
- Pulling in tweets that contain certain keywords regardless of whether you follow the tweeter or not,
- Finding new folks to follow or new friends and business contacts at one easy glance,
- Following them or tweet to them right from your TweetCOCKPIT,
Take a tweet from one account and retweet it on one, some, or all your Twitter accounts with one click. Respond literally within seconds of someone tweeting about your brand name, or about any of the keywords you monitor.
Reply to all the tweeters mentioned in a tweet. No more copying and pasting of @names.
Mute and unmute tweeters at will. Keep your search results and timeline clean and listen only to those folks you want to listen to!
Spy on what one particular person is tweeting.
See all these tweets and DMs (as customized above) from all your Twitter accounts, color-coded, integrated, and sorted from the latest tweet at the top to the oldest tweet at the bottom.
Follow thousands of people, but configure your timeline to show tweets only from a few (up to 30) whom you want to listen to.
Why is this important? Each time you follow someone if you do not use Social Oomph, you will have to repeat the steps when you followed Interactive-Media-Network.com at http://twitter.com/media_network. This can become extremely time consuming. There will come a time when you may receive 20, 60 or more followers every day.
You will be able to: Grant other Social Oomph users access to manage your Twitter account, without divulging the account password to those users, and without them having to add the account to their Social Oomph accounts. Remain in full control by revoking access at any time, on your command.
Delegated users can do everything on the Twitter account that you can do, including scheduling tweets, feeding Blog Feeds into it, viewing it in TweetCOCKPIT, etc.
You can see everything they add to the scheduled tweets and DMs, and you can change and/or delete the entries at will. This delegation is perfectly suited for allowing your assistant access to your Twitter account, or for organizations that want multiple employees managing the same Twitter account.
Feed your own blog posts into your Twitter stream with the Blog Feed account feature.
Schedule microblog and status entries for your Ping.fm account(s), and push those out from Ping.fm to all your other social accounts (Facebook, Myspace, etc.)
While you’re at it, automatically push some (or all) of your Blog Feeds into your Ping.fm account(s).
Run as many Twitter bots as you want with the Blog Feed account feature, and add text & strip text from the final tweet text, as well as strip parts of the URL from the RSS/Atom feed source, while grabbing only those feed entries that contain certain keywords.
Mash-up multiple RSS/Atom feeds into one Twitter account, or send the same feed into multiple Twitter accounts, where you mash it up with other feeds and/or scheduled tweets.
From an SEO standpoint, (Social Media Optimization), if done in the right way, can provide you with the following benefits:
Traffic A good number of quality backlinks Increase in pagerank
But it must be done correctly in order for it to work. If all of this sounds confusing then you need to know how Interactive-Media-Network can help you with this network traffic process. These sites can typically define how your business or brand is being perceived by the masses. More and more conversations are moving online and it is important to understand and participate in this dialogue.
At Interactive-Media-Network we understand the growing importance of the social media and provide tailor made solutions to help clients automate twitter as well as harness the potential of the Social Media…we will identify processes through which a buzz can be created and actively involve our team of experienced professionals.
Greetings fellow marketers:
Would you like to know the top 10 social media questions marketers want answers to? What about the benefits of social media marketing- is it worth the time? What are the social media tools people want to learn more about?
These are questions all marketers should ask of themselves. After conducting a 900 person survey the majority of marketers (88%) indicated they were employing social media for marketing purposes. Business owners used social media marketing (90%) more than employees working for a business. The survey went on to reveal that people aged 30 to 39 years were most likely to use social media marketing (92.8%).
When asked to rate their experience using social media marketing for their businesses, a significant 72% of the marketers had either just started or have been using social media for only a few months. The largest group getting started with social media marketing are sole proprietors (30.2%) and owners of 2 to100 employee businesses were the most experienced (29.3% reporting doing social media marketing for years).
These business people wanted to know (1) What are the best tactics to use? (2) How do you measure the effectiveness of social media? And the next biggest question on people’s minds was: “How can I know if the campaigns are working and what will the ROI be?” Although there is a low entry fee the time element should be taken into consideration. This led to: How do you measure success?
Do you know how to assess return on investment and measure the impact on brand valuation? Have you started to use social media? A large percentage of these marketers want to know where to begin with social media.
Some of their questions included: Is there a step-by-step system that can be reproduced? Such as, “start here, go there”.
Another question was: I want to better incorporate social media into my marketing efforts, but there are so many options that I don’t know where to begin. Where are the best places to start?
How do I maintain proper etiquette for each social media outlet? What are the best sites and tools out there to automate the process?
Given the endless array of social media options, it’s no surprise that marketers want to fast-track their experience by focusing on the sites and tools that will bring the greatest return. Here are a few sample questions from this cluster group:
1. Which social media sites should I concentrate my efforts on?
2. What are the top three most effective and easiest to implement social media tools?
3. What social media platforms are customers going to be looking at in three months and three years from now?
4. Which elements are persistent and long-term versus those that are fads?
5. What sites are best to use for my market?
6. Since it is time-consuming this led to: How do I keep up without getting consumed?
7. How can I automate social media marketing?
8. How do people cope with thousands of followers?
9. How do I reach my “target” customers/business leads and drive traffic to my site or blog?
10. How do I convert the leads into sales?
These are questions you should be asking yourselves as marketers and finding the right answer is not always easy. Can social media and traditional media work together? Is there a way to manage all the social media campaigns in one central location?
Wouldn’t you want to know how to tie all the pieces together into one cohesive strategy?
Wouldn’t you want to know what strategies and tools to use for your marketing campaigns. Or, how to aggregate various social media channels into a single view and create a linking strategy that will help your site climb to page one in the search engines.
Twitter, blogs, LinkedIn and Facebook, in that order, are the top four social media tools used by marketers. The marketers in the survey wanted to know more about social bookmarking sites, followed closely by Twitter.
Don’t you want to know if all of this really works before you invest all the time and effort? Since it is constantly changing how will you manage the complexity? Wouldn’t you rather have a step-by-step system that is already in place working for you?
That is what you get if you become a Gold or Platinum VIPMember of Interactive-Media-Network.com. This is a step-by-step system. What I particularly like about it, is that anyone can do it, as long as you follow this step-by-step plan. You will be able to see results right away instead of having to wait months before you learn to set up your own system.
Here’s the cheat sheet for those of you who hate looking at charts:
Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start?
Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
#1: What are the best tactics to use?
The top question marketers want answered is related to best practices and tactics. A sampling of some of those questions include:
Which social media method has been the most successful overall and how have you used that method?
How do I stand out while creating strategic partnerships with those in the same field?
How can social media help to build our brand and reinforce our credibility among consumers?
Can using blogs, short videos, tweets and status updates help us market our core products, or do they just get in the way of our message?
Is it true that social media marketing is better suited for branding than direct response?
#2: How do I measure the effectiveness of social media?
The next biggest question on people’s minds can be summarized as, “How can I know if campaigns are working and what will the return be?” A sampling of questions in this category include:
How do you measure success?
What is the return on investment? Silly thing, but management needs it.
What metrics are translatable in real terms that we can use as proof points or milestones?
How do I assess return on investment and measure the impact on brand valuation?
1 Please note that this question was designed to reveal the single most pressing concern people want answered. Because only a single answer was allowed, all of these marketing questions are critical and may represent issues that different businesses face as they progress down the path to implementing social media marketing programs. In each case, between 21 and 98 different people asked one of these top ten questions.
#3: Where do I start?
A large percentage of marketers want to know where to begin with social media marketing. Some common questions include:
Is there a system or a plan that can be reproduced? Such as, “start here, go here, then here and then here…”
I want to better incorporate social media into my marketing efforts, but there are so many options that I don’t know where to begin. Where are the best places to start?
How do newbies like me get started?
#4: How do I manage the social balance?
Understanding the balance between behaving properly and marketing is a common question people want answered. Here are a few related questions:
How do I respect the medium and maintain proper etiquette for each social media outlet?
How carefully should we proceed with social media, so what’s meant to be “social” doesn’t turn out to be “business” only?
Are there online protocols for beginners so we don’t break the “unspoken rules” that experienced marketers know about already?
#5: What are the best sites and tools out there?
Given the endless array of social media options, it’s no surprise that marketers want to fast-track their experience by focusing on the sites and tools that will bring the greatest return. Here are a few sample questions from this cluster group:
Which social media sites should I concentrate my efforts on?
What are the top three most effective and easiest to implement social media tools?
What social media platforms are customers going to be looking at in three months and three years from now?
Which elements are persistent and long-term versus those that are fads?
What sites are best to use for my market?
#6: How do I make the most of my available time?
Many who have already begun marketing with social media recognize the enormous amount of time that can be directed to such efforts. Managing the time sink is a common question. Here are a few samples from this category:
How do I keep up without getting consumed?
How can I aggregate and automate social media marketing so that it’s less time consuming?
How do people cope with thousands of followers?
#7: How do I find and focus my efforts on my target audience?
Because of the broad nature of many social media sites, it’s no surprise that marketers want to know how to narrow their efforts to an audience that matches their desired demographics. Here are a few questions from this grouping:
How do I reach my “target” customers/business partners and drive traffic to my site or blog?
What are the practical ways to use social media for more of a niche market?
How can I target social media marketing tools to my target market?
How can I best find people who are interested in the same things I am?
#8: How do I convert my social media marketing efforts into tangible results?
Moving from effort to actual income is a question many marketers want answered. What follows are a few questions from this category:
How do I convert lookers to prospects?
How do we create cash flow?
How do I move from Twitter, LinkedIn and Facebook activities to a sale?
What generates sales and what generates business?
How do I monetize social media marketing?
#9: How do I cohesively tie different social media efforts together?
Can social media and traditional media work together? Is there a way to manage all the social media campaigns in one central location? These are the types of questions marketers are seeking answers to in this category. Here’s a few more:
How do I tie all the pieces together into one cohesive strategy?
Are there any apps that will let me use several social media tools at once for my marketing campaigns?
How can we aggregate various social media channels into a single view so we reduce the amount of time required to visit numerous sites and see a holistic view of the social spheres we’re part of?
How do we integrate social media into our traditional media?
#10: Does social media marketing work, and if so, how effective is it?
Surprisingly, this is question number 10. Marketers want to know if social media marketing really works. Here are some related questions in this category:
Where are the documented real success stories?
Does it really work, or is it just a great idea that doesn’t return real value?
Does anybody know how it really works?
Where’s the money?
5 Bonus Questions: Here are a few more questions that did not make our top 10 list.
Each of these questions was asked by between 12 and 19 different people.
How do I get others to see the value and get involved?
What does the future look like?
How do I manage the complexity?
How do I attract traffic to my efforts?
Is it cost-effective?
SUMMARY: One in three marketers indicated identifying the best practices, measuring results and knowing where to begin as their top questions when marketing with social media. As you can see by examining the above list, marketers have asked some excellent questions. The remainder of this report is found within the Gold VIP members site. The answer to these questions, including the most commonly used social media tools, software, and other marketing strategies will be given to you.
To Your Success,
Maureen Otto
P.S: We would like you to become an affiliate. We pay $35. + $5. on 2nd. tier. We give each person who joins $100. per month returned over a 6 month period so the membership is free. They must participate in the free gas or groceries program to receive the monthly $25. Free Gift Cards or $100. However, you do not have to participate to be a member. Even if you do not continue to pay the next month you still get the $100. You cannot also get a refund as that will cancel the $100. Free Gift Cards as we must buy these from another company with whom we are associated. They have a Lloyds of London insurance policy which confirms that the $25. per month will be paid and have been in business for 15 years. Each month there is another membership site with other subjects that you can join. For instance, the first month the 65 + subject matters from A-Z concentrates on everything from Advertising to WordPress: Bartering, Money Making Opportunities, How To Make Video, etc. The 2nd month you get another membership site revolving around Real Estate. The 3rd. month revolves around Business Funding and Angel Investors. The 4th is yet another, the 5th another and each month each membership site is updated. Naturally you get a commission every month as long as you are a Gold VIPMember.
To become a Gold VIPMember:
http://interactive-media-network.com/products/memberships
To become an affiliate (free):
http://interactive-media-network.com/members/affiliate
